HOW GREED AND NOT GIVING WILL COST YOU YOUR COMPANY GROWTH

Why must you learn to be charitable as a business owner?

Besides feeling good when you give, it is also beneficial for both the giver and the receiver. Often people think giving is of monetary value only but in actual sense giving can be in a form of knowledge, skills, time, etc.

I have realised that small business owners become so greedy with giving, and overlooks or not aware of how giving can help in growing their businesses.

Ever seen how the big retailers use the opportunity of giving and use it as their Public Relation activity? They do not have to, but because it adds to their advantage therefore they do it. In every Financial year end when planning their budget they make sure that  PR is included, a number of charitable project will be included.

Four ways on how successful business benefit by giving to charitable causes:

1. Building respect and a good reputation in the community
Learn to identify needs within the community or ask prominent local organisations what they need help with and make targeted efforts to contribute. This way you will be able to  be recognised by the community and the support from them will come easy in future, as they know you always give back. But I also advise not to do it with pride, it should be a genuine help or else it will be confusing and misunderstood.

2. Making your community a better place to live.
There isn’t a way that you will not gain recognition and support from the community because they will be knowing you as a business that has the best interest of the community’s environmental affairs. This improves a company’s image in the eyes of community members.

3. Employees respect leaders who do good
Often employees that works for a company that gives back to the community they pride themselves in working for such company. It adds a good feeling to them and make them more motivated to work there.

4. Connections and Networking
Giving back also offer an opportunity to meet or associate with powerful individuals. For an entrepreneur or business person, the connections are valuable resources. The people you know determine what you can get done and what opportunities you can take advantage of. This help in developing a mutual trust and respect for one another, which are essential factors in doing business.

In closing if all this big corporates / giant retailers can use the opportunity of giving why wouldn’t us as small businesses, start up use it? 
We might not have same resources as them but i am sure there is a little that we can do, fund a gap and use what we can because really giving is necessary for any organisation.

By Miss Dee on behalf of Matsobanemetja Business Consulting

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