Time is of great value in the life of an Entrepreneur

Dear Entrepreneurs

Let’s talk about Time. In my two years in Business there is  nothing as precious  and valuable  as time.
I have learned that who you spend most of your time with, where and how shapes you and the business. The sucess of your business is determined by your time spending.

A true entrepreneur will value the importance of time all the time. Things like decision making for instance.
Some of our clients, suppliers or business associates they request for a meeting for  the  services that can be performed online without having to meet. We must remember a meeting is very costly – I count traveling expenses, food or drinks, as well as time consuming – as you need to allocate the time off from work for this meetings.

A client of ours had given us a phone call as they have received from our email distribution the promo that we were running, he was showing an interests on the  promo but was also requesting for a meeting. I then explained to them that it won’t be necessary to meet as they can just e-mail the documents and information needed and we proceed. The client said “I was hoping I can come to your offices so we can sit down and talk”. I found this very disturbing. What exactly are we going to talk about? The promo was very  straight forward, even if the client needed some clarity we were still  able to explain over the phone.

Look at this points:
~ We are running a promotion which means we have decreased the price of that specific service.
~ The service is an online service whereby you email the docs and information needed, we start the work and as soon as we have completed the work then we revert back with the final product if there is any.
I then explained to the client that the meeting is unnecessary, he was not impressed.

But honestly I stand by my terms because we don’t want to loose the essence of business, by creating expenses. How is a business to grow? A business must make profit. And we are not discouraging meetings but at least realise the need to meet, a business ‘s profit is not determined by how many meetings you have attended but by how many sales with less expenses. Once we reduce our business  time to more production then we will be able to be both productive and profitable.

I am aware of the need to socialise or develop working relationships as a business person but the time for that still needs to be allocated accordingly, there should be discipline and planning involved, let’s not do it recklessly.
A business leader should not plan or attend any meetings simply for the sake of routines or obligation—or fixing any appointments really just for the sake of courtesy—but  make sure any engagement which takes up his time should be somehow relevant, better yet, contributing to achieving his Key Result Areas in one way or another.

He should understand that time is the most precious kind of resources to be managed—since every single elapsed moment is gone forever.

By Miss Dee – On behalf of Matsobanemetja Business Consulting  (Coaching Division).