Well, there is no straight answer to this, in fact there could be many different answers depending per an individual. But what I can tell you is that we will all answer as according to our area of expertise in a certain field and we still won’t be wrong by saying so. For example, I personally will openly and confidently say Business Accounting is the most important factor in Business and I am not wrong, is surely is. And this will be supported by a long list of reasons. An expert in Fitness and Health can also loudly say their field is the main factor in business and they are also correct, and they too will give supporting reasons.
But let’s forget the technicalities a little bit. What exactly is the main factor in business. Maybe lets start by answering the following questions. What start a business? What builds a business? Before anything or everybody else what runs a business?
YOU! YES YOU THE BUSINESS OWNER. You are the most important Factor in Business.
The below elements are what made me come to that conclusion because if we get the elements right and push them right through the right direction I am more and more convinced that successful businesses will be built.
1.Who am I
In my coaching I always say: Your customers or clients before they buy or come to you for your services they first have to buy YOU, COMPANY then PRODUCT. In this order. If it always happens this way you are guaranteed to have a repeat business. Therefore, how you carry yourself, how you do things, what you say matters all the time. We really like to lie to ourselves and say “it is my life” or “i dont care” but we are lying and consoling ourselves. We really do care, and we care a lot. The thing is the day you chose this path was the day you cared. You need to understand this: By just being a Business Owner or an Entrepreneur you carry a lot of influence, hence you need to be careful of the type of an influence you carry, for it to be beneficial to both your business and the consumers. Constantly guard your behaviour and your ways.
2. Where I’ve been
You are living and you are growing. All this happens through experience. We sometimes experience joy and sometimes pain or hurt, now all this emotionally or physically builds a person. I call them a lesson. Therefore your businesses also depends on the decisions you make as the owner. So make sure your experiences are really going to add value into your business. Be open minded and mature about situations, circumstances and things. Learn, challenge yourself and achieve. A business grow with experience.
3. Who I hang out with
Your life is influenced by the people you surround yourself with.There is no way that you hang around positive people and you come out the negative. The company you keep will always have an influence on you, whether negative or postive. Are the people in your network adding value in your life or business? Are you learning when you around this people? Are their lives appetising? Be With people that will push you to do better and more, people who will motivate and build you. Your business need that. Be With people who simply challenges you.
By Miss Dee on behalf of Matsobanemetja Business Consulting – Coaching Division
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