How to guarantee a Repeat Business

We are often busy looking for new clients so we can provide our services or sell our products to. But should we? Do we even ask ourselves why the old ones are not staying with us? Or why are they not referring us?
Our customers/ clients are too sensitive yet too special to us as they also seek certain qualities from us.

1. Show Gratitude towards your clients
In this very competitive times you cannot afford to miss an opportunity to show your clients how grateful you are to be at their service. It is not easy to score a client, it takes all the hardwork, emotions and tactics to finally bring one on board. Therefore when you have managed to get one be grateful that they have chosen you out of millions of service providers that offers same services as yours.

2. Show you care
You have chosen to provide services that you have realised that there is a need or gap for it and therefore you wanted to meet and satisfy people ‘s needs and get paid for it.But don’t let the motive be the money only, but show that you are happy doing what you do before you even get paid. Hence I always advice that when you choose to be in business please choose the field that you know you are passionate about before the money factor or any other benefits. This way you will always add in your personal touch in your services to your clients and this make them feel special and they will keep coming back.

3. Never compete on Price alone
Many Business owners think the only thing they should look at from their competitors is their prices and it shouldn’t be the only case, especially if you want to build an ever growing client base. Find an element that is missing from your competitors and add it to your product or service so you can be able to attract more clients with.
At times we (as Consumers) don’t really care about the price but the quality of service we are getting from you (as the service provider). By the time your competition copy from you, you will already be advanced and able to climb to the next level. Be unique and be good.

4. Make Customer service your top priority
When I was working as a cashier at one of the top retailers I remember at our first training we were trained that we should always treat our customers as the Kings and Queens of the business. Reasons being without them we have no business really. Nothing will beat your smile, good attitude and being friendly. Treat them as visitors in business, when they feel welcomed in your space they will sure come back.

5. Invest in leave-behinds
Have yourself branded materials (with your contact details and your services) such as key holders, writing pads, pens, mugs, etc, like we do with business cards to give to your clients so they can be reminded that you are still available for business. It is very easy for our clients to forget, like I have mentioned before that we are living in a very tough and competitive times where there is many that offers or sell same services / products as ours.

There are many points i could raise / mention but above all as long as you are in business and you want to keep growing and stay relevant you will understand that a GOOD CUSTOMER SERVICE IS KEY.