Is it necessary to stress over the Company Name?
Business owners often are confused and stressed out when naming their Companies or Businesses. And I think they shouldn’t. I will tell you why.
Naming a Company should be a personal experience, to me is same as giving a newborn child name, you shouldn’t be worried as to who will be able to pronounce it or not. As long as you understand the roles and the values the name plays in your life.
While others think naming a company should be about what services your business offer so you can easily be accessible. By this only will not grow your business or make it a success. Just because everybody understand what your business name means does not automatically make it great and successful. It is not your name that matters, it is how you position your business in the marketplace and how greatly you serve your customers. Your reputation is built on those two things. And once established, whatever name you have chosen will come synonymous with how you do business – just as it has throughout history.
Let me explain what I meant when I said naming a Company should be a personal experience. Because I think when one decides to start a business they aim to be successful, build an empire or a legacy, therefore you want this legacy to be meaningful to you and be recognised with you by many.
For example my Company name is both my father ‘s (Matsobane) name and mother ‘s (Metja) name combined – Matsobanemetja. I am honouring this two legends of mine, they are both late and I wanted to keep their memories alive. This name motivates me a lot to do great and to perform well because I want to make them proud.
There are many things that build a company but a name only cannot. A great customer service builds a Company, a good marketing strategy builds a company, etc. Even our CIPC has recognised that for a Company to be a legal entity is because of the registration number not Company name as we can now register companies without a name. There are many Companies registered with beautiful meanings but are not generating an income!
So rather give your Company a name that is dear to you than to please everyone, regardless of who does and doesn’t understand what it means. If they are buying from you it is not because of the name but how you presented yourself to them.
I once said I want to do great in business to an extent where Chinese will be able to pronounce my Business name.
Build your legacy with the name you understand and love, as long as you offer a good service, meet their demand, they will follow you.
Do it with Pride ♥
By Miss Dee on behalf of Matsobanemetja Business Consulting
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